Digital printing is the process of printing digital-based images directly onto a variety of media substrates, predominantly using Xerographic Laser technology.
There is no need for a printing plate, unlike with offset printing. Digital files such as PDFs or desktop publishing files are sent directly to the digital printing press.
We have many models to choose from including the Xerox C60 / C70, and the Xerox Versant 80 & Versant 180 Presses. We also have the newly released Xerox PrimeLink models, as well as an exciting new feature – Xerox Adaptive CMYK Plus. Now you can print Gold, Silver, White & Clear, in addition to CMYK.
Digital printing is better suited for short run printing (i.e. starting at 1 single copy) and offset printing is better suited for higher volume printing (i.e. starts being economical 2,000+ identical copies).
Booklets can consist of a high number of pages, because there are fewer unique pages in a booklet the volume can be too low to make litho cost effective. Additionally booklets may require complex collating and finishing which can be carried out automatically on a digital press.
Variable data printing
Digital printing is the ideal platform for personalisation. If you want to easily modify images and messages using variable data printing (VDP), then digital printing is the only way to go. You can send a job of any size and each page can be personalised, such as a mail shot with a different recipient on each page as well as different images or variable messages that are all contained in the source data.
This type of work can provide your clients with highly targeted output and offer you new streams of profitable revenue.
Xerox Digital presses are cost effective for single and low volume print runs on plain paper and speciality such as photo paper, canvas, fabric, synthetics, cardstock, magnetic paper, waterproof paper, metallic paper, polyester, transfers.
Such a wide variety of media presents the opportunity for you to offer your clients something unique and different, bringing a valuable profit margin.
Print on demand and speed of delivery
Digital printing offers a super fast turnaround. A client can walk in and within a few minutes you can have the job proofed, agreed and printing in high quality with high resolution.
By offering digital printing you can offer same-day and immediate printing much more efficiently and cheaper than with offset printing. Clients with emergency and rush jobs are prepared to pay a premium for speed and availability.
Last minute changes are easy to make.
No minimums, repeat jobs and extended runs
With digital you can print what you want when you need it 1 page or 1,000 costs the same per unit.
Some customers may submit a job and later require a repeat of that job – you can print repeats from your workflow with zero set-up time.
Xerox digital presses have a post inserter option that allows you to insert litho print in to a digital run, e.g. you can wrap a 300gsm mono digital print run with a 450gsm pre-printed colour litho cover.
For more information on which Xerox digital press is right for your business see our guide on selection here.